srl is a company specialized in the production of espresso coffee
machines, placed in Vascon, Treviso. The international contacts
established in many years of activity took Sanremo to operate in
world wide markets using an important commercial network made of
dealers, partners and foreign branches. The skilled and active R&D
department allows a rich production and a constant flow of new
products. Although it is a family company, Sanremo is characterized
by frequent and dynamic external collaborations.
A very big problem in communication shows whenever great products aren’t well advertised, for this reason we decided to emphasize the peculiar identity of each and every coffee machine portraying them with an appropriate background; finally the images composed an appealing and complete photographic and technic catalog. The research of the perfect place for every product combined the inspiration of the design and the machine’s physical components.
The use of company values is very important to create a favorable awareness around the brand, for this reason we enlightened them both in the products catalogue, and by realizing videos of exhibitions and events. Furthermore we built and managed Sanremo’s web page, we included a “news” area that allows a constant update about products, exhibitions and the factory day-to-day life.
Working on the company identity, and in particular on the corporate segment, we strengthen the social component, especially the Facebook page (that now counts more than 2700 likes, doubling the previous number) creating contents capable of captivate, which reached up to 5thousand people. The creation and use of the #wearesanremo hashtag allowed the communication of the company’s inclusive aptitude.
For the flagship product, The Opera, we went a bit further, we created a book capable of explaining its story. From the idea to the realization, we followed all the journey that led to the final product. We gathered information and, when possible, we interviewed the direct protagonists of this international project. The text was then combined with photographic material and printed to obtain a little book.