GRAPHIC DESIGN: PAPER, SCISSORS AND GLUE.
18 AGOSTO 2016
Everyday the “virtual world” gains space and importance in graphic design.
This connection (sometimes morbid) obviously has some positive aspects, mainly in terms of informations exchange, end product scalability and precision.
The softwares allowing the elaboration of graphic elements, and their functionalities, are in a continuous upgrading, to speed up the processes of everyone working with them.
However, the actual creation, for its own nature, recalls a tangible concept, something real, something that didn’t exist before and now is right there to be touched.
For this reason, even the coldest layout artist will melt with joy when the book, on which he worked so hard, becomes a reality outside his monitor.
The natural human predisposition to a “tangible” approach in any discipline can be found in graphic design too, not only when the result becomes concrete, but also in the actual design phase.
The beauty of shaping ideas using paper, scissors and glue doesn’t diminish the planning part of a project, fundamental in every work, be it real or virtual.
I experimented lots of these concepts in the “Fondamenti del design bidimensionale”(bidimensional design rules) Lab, lectured by Prof. Giovanni Anceschi. The exercise “Antiprimadonna” by Tomàs Maldonado is one of the most useful examples for my work. The task was to realize, on a A3 paper, one composition (10x35cm) using and mixing 5 spot color stripes and 2 patterned black and white stripes, without any of them being predominant (or as we said Primadonna).
The experimental and visual approach in this exercise, in which you find yourself cutting and moving paper pieces over and over again, trains the eye for the moment when, in front of a monitor, you move virtually an object in order to balance a composition, be it a catalogue’s page, an album’s cover or the logo on a T-shirt.