Rational Feelings srls
Via Leonardo Da Vinci, 4A
31015 Conegliano (TV)
info@rationalfeelings.com
Tel: +39 0438 207148
p.iva/c.f. 04655530261
IT EN
  08 GENNAIO 2017

PHOTOGRAPHY AND BUSINESS IDENTITY

Usually people recall the 80% of what they see, 20% of what they read and only the 10% of what they hear. It’s normally said that a picture or a photograph count more than a thousand words (absent-mindedly read if I may add so). This sentence should be cautiously considered, but for our mind the “visual” aspect is undeniably fundamental. Pictures are easily remembered and, for this reason, in the big communication world a great deal importance is given to “what meets the eye”.

W...


  30 NOVEMBRE 2016

DRAWING WITH THE LIGHT

The word “Photography” is the result of the word Photo (from the greek φῶς, φωτός, light) and -graphy (from the greek γραϕία, drawing).
The light, or better, the right light, is the essence of a good picture.
The right light can lluminate an important detail, hide a defect, enhance a pattern, add emphasis or dramaticity.
Learning to draw with lights is the key point to bring this art forward.
But what exactly is “Light”?
The light is a type of energy we...


  18 AGOSTO 2016

GRAPHIC DESIGN: PAPER, SCISSORS AND GLUE.

Everyday the “virtual world” gains space and importance in graphic design.
This connection (sometimes morbid) obviously has some positive aspects, mainly in terms of informations exchange, end product scalability and precision.
The softwares allowing the elaboration of graphic elements, and their functionalities, are in a continuous upgrading, to speed up the processes of everyone working with them.

However, the actual creation, for its own nature, recalls a tangible concept, somethi...


  04 LUGLIO 2016

WRITING TIPS: HOW ABOUT HONESTY? (CORPORATE EDITION)

We could write a book only about “writing advices”, and actually someone did it already.

More than once I came across tips, lists of advices and guides with the one and only aim to help you write efficiently.
From “write about what you know” to “be brief and clear” they cover every aspect of a text, but, after quite a long research, i noticed a great absent, one little word named so little to seem forgotten: Honesty.


We are told to be persuasive, simple but nearly ...


  19 APRILE 2016

DON’T TALK US ABOUT COMMUNICATION.

There are some topics we hardly know (read: we know nothing at all) but we
love talking about. Politics, technology, football are only a few of
them, how many times, for instance, we heard someone speaking about
communication? Well, now raise your hand if you can explain in 30
second what does it mean. That simple yet obscure word became over
the years a concept that much wide to lose any possible meaning.
What’s worse is that, unfortunately, this ambiguity affected the
professional are...


  14 APRILE 2016

ONE, IN FIVE PARTS.

Individuality
is what characterize everyone of us, it’s democratic, everyone is a
ONE. Collect and make multiple individualities cooperate enlightening
the differences is the key to create completeness, complicate
harmonies and originalities. And here we are: One, in Five parts. We
decided to build this “collaborative” blog section to give every
one of us a place to express his own distinguishing traits, like a
piece of a colorful puzzle. The will of a information, divulgation
and di...